About Us

Advanture offers sustainable solutions with measurable results around talent and culture.
We are passionate about leadership development, improving collaborative practice, making employees part of the solution, culture-shift, and post-merger integration management.
We are always seeking the perfect blend of humanity and business performance.


Our CEO's Story

Joel Shapiro, Ph.D., has educated 1000’s of leaders in his open enrolment programs and has designed and implemented dozens of customized LD & OD programs for notable companies.
Joel helped save his third-generation family business in an extreme turnaround situation, transforming the company from a local, non-competitive, commodity supplier into a national, highly competitive, value added service provider. In three mergers and two acquisitions (all within 18 months), Joel led the post-merger integration, uniting the six cultures into one cohesive team, and realigning them all with the new vision, strategy, values, and market realities.

Unique Experience

  • Founded Advanture Consulting in 2001  and co-founded Spectral AgriVentures in 2016
  • Pro-bono work for non-profits: gender, environmental, ethnic, gov’t employees
  • Former Associate Faculty for the Vancouver School for Narrative Therapy and Adjunct Assist. Prof., Master of Workplace Learning, University of Calgary
  • Former member of the Canadian National Freestyle Ski Team
  • Ph.D. with Distinction in Philosophy. Lived, worked and studied in Europe for eight years: speaks German and French (rusty)
Clients Served

Joel has educated 1000’s of leaders in Advanture’s open enrollment programs.

Continents Served

In addition to serving clients across Canada, Joel has worked for clients in the US, Argentina, and the North Sea, UK.

Years Of Strategic HR

Joel grew up in a family business and has subsequently worked as an HR executive, consultant, leadership educator, and coach for 25 years.


Notable Clients

lafarge logodirect energy logotelus logoburnco logocpa logowestjet logoenmax logoatco logoroyal bank of Canada (RBC) logobc hydro logofortis bc logoapache oil logo
Our Values

Getting The Job Done
and Doing it Right

Coming from a 100-year-old family business we recognize that our values are integral to our performance and brand. Advanture’s clients return because we generate measurable results with integrity and heart, and with a passion for making our clients successful. Real-world, human development with no attitude, ego, or posing.

  • Generate sustainable, measurable results for clients
  • Be a trusted advisor by earning it
  • Honesty and integrity in everything we do
  • Ethical, collaborative working relationships
  • State-of-the-art ideas, tools, and methods
  • Follow our own advice: lead by example


Building leadership capacity, improving collaborative practice, making employees part of the solution, post-merger integration management, and aligning culture with strategy. We are not the biggest but we are truly exceptional — and offer the best balance between humanity and business performance.


Seeking the perfect blend of humanity and business performance. Building talent to achieve your vision and create competitive advantage through people. Aligning talent and culture with strategy.